Kumu Dress To Impress

Kumu’s journey started with that eye-catching ‘Death Rig’ Skull T-shirt which lit up social media, involved a name change (from On The Beaten Track) and now continues apace with some of the finest carp garments you’ve ever seen. If it’s attention to detail you seek, you’ve come to the right place. 

1. Maelstrom Hoodie 2021
This is a proper hoodie designed with thought, not just any old green or brown off-the-shelf design with a naff logo. The subtle Kumu branding on the front makes way for a much more expansive ‘swirling fish’ back piece, while the orange-tipped draw cords provide a flash of colour. Made from 70 percent cotton and 30 percent poly fabric for comfort and fit. Available in sizes S to 4XL. £44.99

2. Cocoon Sweatshorts
Kumu’s Cocoon Joggers were so good they lopped off some fabric below the knee and now offer them in shorts form. Of course, it’s not quite that simple! The fabric has been lightened slightly for those warmer months, but the elasticated waist and zipped pockets provide the comfort and security familiar to long-time Kumu devotees. Available in Khaki or Black from sizes S to 2XL. £29.99